NEW BRANDS！

Hello!

Thank you very much for your attention.♪

Today is the announcement of the brand that will start handling after the reopening on Friday, March 28, 2025♪


■BLANC. (Blanc)
BLANC stands for "white" in French and is named for pure and simple images that can be dyed in any color, and for the use of white paints when expressing "light" and "luster" in paintings. What BLANC. values is the "air feeling as a fashion item" that allows you to express your style in a balance of the whole body as well as beauty as a product.

The concept of the design is "Newtral" = New + Neutral
Eyewear is regarded as everyday fun like bags and shoes, and it is designed to fit all kinds of fashion and style, such as classic, casual, feminine, and street, without limiting the image. One of the charms of the brand is the comfort and comfort that does not cause stress even when used every day.

In Sabae City, Fukui Prefecture, which boasts a market share of over 90% of Japan in the manufacture of eyeglasses, it is produced by meticulous hand by Japanese craftsmen while focusing on the accuracy of each part.

■Julius TART OPTICAL
The brand was founded in the early 1950s with Richard Tart, a nephew of Julius Tart, a brand that succeeded Julius Tart, founder of Tart Optical Enterprise. Richard has a track record of working with Turt Optical's factory and marketing, holding a number of materials, and is the only one who will succeed Julius. Based on the vast amount of materials left by Mr. Julius, the newly created frames will feel an unprecedented presence, using modern-day excellent technology and proven materials. While retaining Julius’ view of the world, JULIUS TART OPTICAL will realize the restoration and evolution of the good old days.

■The White Screen (White Screen)
Under the theme of "Hybrid of high-level industrial quality and modern fashion senses", we will read the times and incorporate them into precision products. The "Machine Made, Hand Finish" is set up by assembling parts made from scratch without using molds that are widely used in production areas, and after machining, skilled craftsmen finish hands. In parallel with the pursuit of quality, we will develop products for intelligent adults who understand trends, reflecting silhouettes and textures corresponding to the current fashion sense.


Please come to the new Hiroshima store.
We look forward to your visit.
※Due to the renewal, we will be closed from March 24 (Mon) to 27 (Thu) without permission.