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FASHION / 2024.08.27

MARGARET HOWELL/TOWER RECORDS Looking for the beginning story that elephates me

MARGARET HOWELL/TOWER RECORDS Looking for the beginning story that elephates me
MARGARET HOWELL/TOWER RECORDS Looking for the beginning story that elephates me

Morning Girl at 17. Mr. Riho Saoshi, who graduated from the school and is currently expanding his place of activities such as dramas, stages, and movies. At the age of 26, she visited Hiroshima, the origin of her own. Memories of childhood family, weekly dance schools, etc.……Here is a story of the beginning that elephates her. “Hiroshima PARCO is fashionable and adults can enjoy shopping,” she said with a smile. Shop cruises "MARGARET HOWELL" and "TOWER RECORDS" of Hiroshima PARCO, which are both private and related.

Photo
Kisshomaru Shimamura
Styling
Daisuke Fujimoto
Hair&Make
Yuina Iwata
Text
Hisako Yamazaki
Edit
RIDE Inc.

In line with modern feeling,
Modernize style

The story of Margaret Howell begins with designer MARGARET HOWELL presenting a men’s shirt in 1970. In U.K. at the time when iron-pressed shirts were the mainstream, soft and casual shirt was a novel item with a loose silhouette that was not glued. “British tradition, quality and skill…It is a pleasure to consolidate these into "clothes" that you can wear in the real world like twisting threads. There, excellent design comes from a thought-out style,” MARGARET HOWELL says, using carefully selected high-quality materials and features a simple and clean design that emphasizes comfort and functionality. HOUSEHOLD GOODS, which deals with women's, men's, shoes, accessories, interiors, etc., has traditional British materials and timeless modern and high-quality items.

Logo bag ¥11,000

Fit in everyday life
Functional and simple clothes

At the MARGARET HOWELL Hiroshima PARCO store, you can enjoy a rich lineup of main collections, "MHL." line, collaboration items with Mizuno, tableware and furniture. Riho Sheashi wears a skirt from a capsule collection made of jarkin x Liberty fabric with a soft touch made of high-quality Shetland wool. This is a reprint of LIBERTY print samples from Margaret's own archive stock material, drawn by the level of decoration and unusual colors.
"I heard that this skirt was specially ordered by LIBERTY, but the pattern is very nice. It has a crisp impression with Jarkin, but it also has a relaxed style. There are many clothes with such a taste in the shop, and I was able to meet a lot of wonderful items that fit everyday. Just wear the clothes you like in the morning and say, "Okay, let's do our best today!" I think that's right. So I don’t choose right when I go shopping and choose clothes. It is very important to wear what you like and go outside because it is directly connected to your feelings,” she said.

Jarkin ¥71,500, skirt ¥63,800, socks ¥4,180, boots ¥176,000, Margaret HOWELL, Shirt ¥22,000 / MHL.

"beautiful" omits unnecessary things,
Simple yet functional

The shop also sells cutlery selected by MARGARET HOWELL himself. Tableware, which combines functionality and beauty, seems to reflect the sophisticated and comfortable lifestyle pursued by the designer himself. The moment he touched the mug “KINTO JUG (Brown)”, the sheather said, “Wow! This is very light, and it has a functional beauty that can be stacked up even when stacked."
"I've only been to U.K. for one day at work. I visited the town of Glastonbury, and I remember that I ate it with a small potato that melted raclet cheese and steamed at the Farmers Market. It's a small town, but it's lively. I got the impression that it is thriving through gatherings of people and communities. It looked very warm.”

(right front) KINTO MUG ¥1,980, (right back) KINTO JAG ¥2,530, KINTO CUP ¥1,980
(Left front) BROWN BETTY TEA POT 2CUPS ¥7,480, (left back) BROWN BETTY TEA POT 4CUPS ¥8,250
Socks ¥3,300 each

He has grown the personality of Sashiriyasu.
About unforgettable words

"When I joined the radio program, I can't forget the words I heard from Mr. Akashiya Sanma. (Morning daughter.) I think it was time to graduate, but when I talked like, "Is the big choice you make in life right or wrong?" Not that there is, you should make the choice right. " When you make a big decision, you still get lost, but now you can think, "I just need to polish the path you choose."
Also, I can't forget the words from my senior Ai Takahashi saying, "The benefits received from people do not give back to them, but I will turn them to others." Of course, I want to give back to my seniors who helped me, but I can also look at other people and get older so that I can properly deliver what I received from someone in the past."

Shop name
MARGARET HOWELL
Floor
Hiroshima PARCO New Building 1F
Official website
https://www.margarethowell.jp
TEL
082-236-7075
Official SNS
Instagram(@margarethowell_jp
Other stores
<Matsumoto PARCO>MARGARET HOWELL <Sapporo PARCO>MHL. <Fukuoka PARCO>MHL.

<NEXT> Sheashi Riho x TOWER RECORDS Looking for the beginning story that elephates me

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